At Strategic Sports, our brand value of 'People First' is more than a statement—it's the foundation of how we operate. Whether through our factory events, employee development programs, or day-to-day decisions, we are committed to supporting the health, happiness, and well-being of every team member.

在STG，我们“以人为本”的人文理念远不止是一句口号——它是我们日常运营的根本准则。无论是通过我们的工厂活动、员工发展，还是日常运营决策，我们都致力于保障每一位团队成员的身心健康和幸福。

As part of our continued investment in Vietnam, Managing Director Norman Cheng recently reviewed an important initiative aimed at improving the daily experience of our team: food quality. While Strategic has long provided a VND 25,000 (approx. $1.10 USD) daily food subsidy for each team member, Norman saw an opportunity to do more—by delivering better value, nutrition, and satisfaction directly to our workers.

作为我们在越南持续投资的一部分，董事长郑董近期审查了一项旨在提升我们团队日常工作体验的重要举措：食品质量提升。长期以来，韬略一直为每位越南团队成员提供每天 25，000 越南盾的伙食补贴。郑董看到了进一步改进的机会——通过直接为员工提供更高价值、更营养且更令人满意的食品来实现这一目标。

To ensure every team member enjoys fresh, delicious, and culturally appropriate meals, Strategic is piloting a new program that brings in three local catering companies to compete for the quarterly kitchen contract. After sampling their meals, the entire factory staff will vote to decide which provider earns the job. Importantly, management will not participate in the vote—this choice belongs entirely to our team.

为了确保每位团队成员都能享用到新鲜、美味且符合当地文化特色的餐食，越南韬略行政部正在试行一项新计划，该计划将三家当地的餐饮公司引入并竞争。员工们先品尝他们的餐食，然后全体工厂员工将进行投票，投票结果决定哪家公司能获得这份服务合同。值得注意的是，所有管理层不会参与投票——这一选择完全由我们的越南本地团队决定。

All meals will be designed to provide at least 1,200 calories at lunch, and the full subsidy will go directly toward improving food quality. Dishes will be plentiful, balanced, and locally inspired to reflect the tastes and preferences of our Vietnamese team.

"We want to make sure our people look forward to their meals every day," said Cheng. "This isn’t just about nutrition—it’s about showing our global team that we respect their culture and preferences, and giving them a voice in shaping their own daily experience."

This effort is just one way Strategic is putting our values into action as we continue to expand globally while staying grounded in local understanding and care.

所有餐食的热量设定为午餐至少 1200 卡路里，而全部补贴将直接用于提升食物质量。菜品将丰富多样、营养均衡，并且会受到越南团队口味和喜好的启发。

“我们希望确保我们的员工每天都期待他们的餐食，”郑董说，“这不仅仅关乎营养——还在于向我们的全球团队展示我们尊重他们的文化与偏好，并让他们在塑造自己日常体验方面拥有发言权。”

这一举措只是韬略在继续全球扩张的同时，坚守本土化理解和关怀的同时将我们的价值观付诸实践的一种方式。

“扎根成长过程：通过农耕让孩子们与传统文化建立联系”

While we continue to focus on our global growth, we never forget the importance of staying connected to where we come from. Around our China-based factories, Strategic has launched a meaningful new initiative that allows workers’ children to experience agriculture firsthand—many for the very first time. This is a special experience as many of our workers come from the countryside where farming is a way of life, but their children, growing up in urban environments, haven’t had an opportunity to connect with the earth and their heritage by growing their own food.

尽管我们一直致力于推动全球业务的增长，但我们从未忘记保持与自身起源地的紧密联系的重要性。在我们位于中国的工厂周围，战略推出了一项意义重大的新举措，让员工的子女能够亲身体验农业——很多孩子都是第一次有这样的机会。这是一种特别的经历，因为我们的许多员工来自农村，那里务农是他们生活的一部分，但他们的子女在城市环境中长大，一直没有机会通过自己种植食物来与土地和他们的传统建立联系。

Each child is assigned a small plot of land where they plant, care for, and eventually harvest their own crops. The goal is to help children better understand their families’ heritage, develop hands-on appreciation for food and nature, and enjoy a meal made from ingredients they grew themselves.

每个孩子都会被分配一块小块土地，在那里他们种植、照料并最终收获自己的农作物。其目的是帮助孩子们更好地了解自己家族的传承，培养他们对食物和自然的亲身体验式认知，并享受由他们亲手种植的食材烹制而成的美食。

"We realized that many of our employees’ children had only read about farming in textbooks," said Cheng. "This project gives them real-life experience, and builds a deeper appreciation for the hard work and traditions their parents come from."

These small, thoughtful efforts are part of a larger vision: to build a company where care extends far beyond the production line, and where every person—young or old—feels valued, included, and connected.

郑董说：“我们发现，我们公司的许多员工的孩子只是在课本上读到过农业知识。这个项目让他们有了实际的体验，并让他们更深刻地理解了父母所从事工作的艰辛以及其中蕴含的传统。”

这些细致入微的举措是更宏大愿景的一部分：打造一家不仅在生产线上体现关怀，在公司内部也能体现关怀的公司，让每一位员工——无论年轻还是年长——都能感受到被重视、被接纳和与公司紧密相连的温暖氛围。

At Strategic Sports, People First is more than a value. It’s how we grow, together.

在“STG”，“以人为本”的理念远不止是一种价值观那么简单。它更是我们共同成长的方式！