停下脚步享受生活的理由

——韬略参加迪卡侬河内全球合作商业伙伴俱乐部活动

There are moments in business that remind you why you do what you do. The Decathlon Partner Club, held this year in Hanoi on May 20 and 21, was one of those moments.

工作中总有一些瞬间让你重拾初心。5 月 20 日至 21 日，迪卡侬合作伙伴交流会在河内举办，此番相聚便是如此。

"I'll be honest," said Norman Cheng, Managing Director of Strategic Sports. "I was considering not going. The geopolitical environment has pulled me deep into operational matters across our three facilities, and the calendar has been relentless. But Sherry mentioned she had never been to Hanoi, and I realized I hadn't been back in over ten years. We decided we needed to go. To see the changes. To reconnect. To take a break and smell the roses."

韬略集团董事长郑董表示：“说实话，我起初并不打算出席。国际形势的变化让我忙于处理三个国家生产基地的运营事务，日程排得非常满。但Sherry说她从未去过河内，我也意识到自己已有十多年未曾重返此地。于是我们决定成行，去看看这座城市的变化，重拾彼此的情谊，也趁机放缓脚步、享受片刻闲暇。”

They went. And the roses, as Norman put it, have never smelled better.

他们最终踏上了此行。用郑董的话来说，此番惬意，格外美好。

Over two full days, Strategic Sports joined partners from more than 20 nations for a program built around learning, dialogue, and Decathlon's evolving vision for growth. One theme stood out: Decathlon's approach to artificial intelligence, which they have framed as "AI Enhanced Human Intelligence." It is, as Norman observed, a remarkably thoughtful piece of terminology, one that centers the human rather than the machine.

整整两天时间里，韬略集团与来自二十多个国家的合作伙伴齐聚一堂，参与了这场以学习交流、对话探讨以及迪卡侬全新发展愿景为核心的活动。其中一大亮点，便是迪卡侬对于人工智能的应用思路，其理念被定义为“人工智能赋能人类智慧”。郑董认为，这一表述颇具巧思，核心始终聚焦于人，而不是机器。

"That framing says a lot about how Decathlon thinks," he noted. "It's not about replacing people. It's about making people better."

他表示：“这一理念充分体现了迪卡侬的思考方式。人工智能并非为了取代人力，而是帮助人们变得更出色。”

The event closed with something unexpected and deeply meaningful. Strategic Sports was honored on stage with a plaque recognizing ten years of partnership in the Decathlon Partner Club program.

活动尾声迎来了意外又暖心的时刻——韬略集团登台获颁纪念奖牌，以此表彰其在迪卡侬合作伙伴交流项目中长达十年的携手同行。

"We have been producing for Decathlon for 28 years," said Cheng. "But these last ten, as a formal partner, have meant something different. To be recognized in that room, among partners from around the world, was something we will not forget."

郑董表示：“韬略已经与迪卡侬合作了 28 年。而作为正式合作伙伴的过去十年，我们的角色又有了新的意义。能在这里与来自世界各地的伙伴一同获此认可，我们将铭记于心。”

For a company that has built its identity around people, relationships, and the long game, an evening like that is more than an award. It is a reminder that showing up, year after year, with consistency and care, is its own kind of strategy.

对于一家始终秉持以人为本、珍视合作、着眼长远的发展理念的企业而言，这场颁奖晚宴远不止一份荣誉。这也让我们明白，年复一年坚守初心、以诚相待，本身就是一种经营智慧。

Sometimes you just need to stop. Reconnect. And let the roses do the rest.

有时不妨放慢脚步，重拾情谊，静享当下美好。