韬略越南二期开工仪式

庆祝越南工厂的再次成长

On September 26, we opened Phase 2 of Strategic Sports Vietnam in Binh Phuoc. It was a day of meetings and celebration, shared with the friends and partners who helped us get here, including senior leaders from Revelyst and Decathlon.

We didn’t take the time to properly celebrate Phase 1. This time, we did it in grand style.

9月26日，我们在平福开启了韬略越南二期开工仪式，我们与帮助我们走到今天的朋友们和合作伙伴共同分享了这一时刻，其中包括Revelyst和迪卡侬的高层领导。

我们没有花时间好好庆祝一期的成果，而这一次，我们以盛大的方式进行了庆祝！

A Spark of Inspiration in 2016

 2016年的灵感火花

Our Vietnam Factory grew from a dream into one of the world’s most capable sports equipment factories at lightning speed. However the story of this factory begins almost ten years ago. In November 2016, the COO of Fox Racing flew to Hong Kong with one question for us: what will Strategic Sports do in the upcoming trade war?

韬略越南工厂从一个梦想迅速发展成为全球最具实力的体育器材制造工厂之一，然而，这家工厂的故事始于近十年前。2016年11月，FOX公司的COO飞往香港，向我们提出了一个问题：在即将到来的贸易战中，韬略将如何应对？

That question stayed with us. As the trade war took hold, the Fox Racing team encouraged us in 2019 to expand into Vietnam, and we chose to invest in that future. Phase 1 was completed in October 2023, and the first container of Fox helmets left the factory the following month. Work on Phase 2 began in October 2023.

这个问题一直伴随着我们，随着贸易战的爆发，FOX团队在2019年鼓励我们去越南，我们也选择投资这一未来；第一期于2023年10月完成，次月首批FOX头盔从工厂出厂；第二期的工作于2023年10月启动。

"When we finished Phase 1, we were too busy getting that first container out the door to stop and celebrate," said Norman Cheng, Managing Director of Strategic Sports. "This time, we wanted to celebrate and thank everyone properly."

“当我们完成一期后，忙着把第一个集装箱运出门口，根本没时间停下来庆祝，”韬略董事长郑董说，“这一次，我们想好好地庆祝并感谢每个人！”

Honoring tradition

传承传统

The day began at 9 am. Part of being a truly global organization that respects and prioritizes its people is respecting our many cultures. So, following Vietnamese tradition, the Strategic Sports leadership team paid respects to the local spirits. Just after the customary three bows, a gust of wind swept through the ceremony site and tipped over some of the offerings, as though the spirits had heard us.

当天上午9点开始。作为一家真正具有全球视野的公司，尊重并重视员工是我们的核心价值之一，这也包括尊重和珍视我们多元的文化；因此，遵循越南传统，韬略管理团队向当地神灵致以敬意；在完成传统的三鞠躬之后，一阵风吹过仪式现场，使部分供品被吹倒，仿佛神灵听到了我们的祈愿！

Once the guests had gathered, the Lion and Dragon dance began. Drums boomed and echoed off the buildings. Nature took part in the celebration as the sky opened up to pay its respect with a torrent of rain, as if giving its approval.

宾客们聚集之后，狮子与龙舞便开始了！鼓声轰鸣，回荡在楼宇之间；大自然也参与了这场庆典，天空突然裂开，倾盆大雨倾泻而下，仿佛在给予赞许。

Cheng welcomed the guests and thanked each of them for their part in the inspiration that led to this day. "Many of the people here asked us the hard questions and pushed us to look ahead," he said. "This factory is our answer, and we built it together."

郑董欢迎了所有来宾，并感谢他们为促成今天这一成果所做出的贡献，他说：“在场的许多人向我们提出了艰难的问题，激励我们向前看，这个工厂就是我们的答案，也我们是共同创造的！”

Words from our partners

来自合作伙伴的致词

But on this day, the most important words spoken were not our own, they were the heartfelt stories of our journey as told by some of our closest friends and partners.

Jeff McGuane, President of the Revelyst Adventure Sports Group, home to Fox Racing, Bell, Giro, and CamelBak, looked back on our partnership that started in 1998 with a single Bell helmet model made in one factory in Dongguan, China. Today, after years of tremendous growth together, Strategic Sports is Revelyst's number one helmet partner.

这一天，最重要的致词并非出自我们自己，而是由我们最亲密的朋友和合作伙伴讲述的、关于我们旅程的真实故事。 

Revelyst集团总裁Jeff McGuane回顾了自1998年Fox Racing、Bell、Giro和CamelBak合作以来的发展历程——当时仅在中国东莞的一家工厂生产单一型号的Bell头盔，如今，经过多年的共同成长，韬略已成为Revelyst最主要的头盔合作伙伴。

McGuane pointed to the Vietnam expansion as an example of what makes a great partner: "Anticipating the needs of your customer before they become obvious." His central message was simple. "We are one team," he said. "While our companies may have different names on the building, we share a common purpose and promise."

McGuane以越南业务扩展为例，说明了优秀合作伙伴的特质：“在客户的需求变得明显之前，就提前预见他们的需求。”他传达的核心信息很简单：“我们是一支团队。”他说，“尽管我们的公司建筑上可能有不同的名称，但我们拥有共同的目标和承诺。”

. "Every helmet that leaves this facility represents something important. It represents trust. It represents protection. And in many cases, it helps keep someone safe."

Fred Van Steirteghem, formerly Production Leader for Southeast Asia at Decathlon and now South East Asia Purchasing Leader & Vietnam Community Leader, spoke next. "Our partnership is not based on costing alone, or quality alone, or even shipping on time. It is based on our shared values of transparency, cooperation, and trust," Cheng said.

.“每一件制造出货的头盔都代表着重要的意义！它代表着信任，代表着保护，在许多情况下，还能帮助保障人们的安全。” 

此前担任迪卡侬东南亚生产主管、现任东南亚采购leader兼越南采购leader Fred Van Steirteghem接着说道：“我们的合作不仅仅基于成本、质量或按时交货，而是建立在我们共同的价值观之上，包括透明度、合作与信任。”

And of course, along with our key partners, this celebration was a chance to come together to honor and thank our own hard working global team for helping us come so far, so quickly.

当然，与我们的主要合作伙伴共同庆祝，也是一次难得的机会，让我们齐聚一堂，向辛勤工作的全球团队致以敬意和感谢，感谢他们帮助我们迅速取得了如此巨大的成就!

The ceremony closed with a children's dance, a Strategic hallmark. It had poured through every speech. As the children danced, the rain stopped and the sun came out.

仪式以一场儿童舞蹈结束，这是韬略活动的一大亮点；孩子们的舞蹈贯穿了所有演讲，当孩子们起舞时，雨停了，太阳也出来了。

Planting a Future Together

携手共创未来

Under the sunshine, we moved outside to plant a Yew Plum Pine. The tree is resistant to termites, and is considered to bring good fortune. Cheng, Van Steirteghem, McGuane and Sherry Tai, our Global Director of Sales, planted it together.

阳光下，我们走到户外种植了一棵紫杉梅松树，这种树对白蚁具有抗性，且被认为能带来好运！

郑董，业务总经理戴总，Van Steirteghem,和McGuane共同种值了这棵树！

"The memories of today's ceremony will fade in time," Cheng said. "But the tree we planted will grow. Twenty or thirty years from now, people from our organizations can gather around it and remember this day."

“今天的仪式记忆终将随着时间成为回忆”郑董说，“但我们种下的树会生长起来，二十年或三十年后，来自我们相互公司的人们可以围在它身边，回忆这一天！”

That evening at dinner, Van Steirteghem serenaded the room with his rendition of "Hello Vietnam" and even coerced Tai to join him on the chorus.

那天晚上吃饭时，Van Steirteghem用他演唱的《你好，越南》为宴会大厅上所有的人献上了一曲深情的歌，甚至强戴总也跟着一起和唱！

Phase 2 gives us more room to grow and build a strong future for Strategic and our partners, but the day was really about the people who made it possible. "Ten years ago, a partner asked us a question," Norman said. "Today we stood in the rain and the sun with our partners and celebrated the answer we came up with, together. That is what one team looks like."

韬略越南地二期为我们提供了更大的发展空间，使我们能够为韬略团队及合作伙伴打造一个坚实未来，但真正重要的是那些让这一切成为可能的人!“十年前，一位合作伙伴曾问过我们一个问题，”郑董说，“而今天，我们与伙伴们并肩站在雨中和阳光下，共同庆祝了我们彼此达成的答案！这就是一个团队应有的样子。”